Small Business Saturday – a national movement to drive shoppers to local merchants across the U.S – is this Saturday, November 26th. Sandwiched between Black Friday and Cyber Monday, it is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Small Business Saturday is about Main Street, not Wall Street. It’s about entrepreneurs and families selling things that the chains and e-commerce companies aren’t. Only small businesses can offer truly unique gifts and the most genuinely friendly customer service.
This shopper’s holiday was created last year by American Express in response to what the company says is businesses’ most pressing need: more customers. Dan Danner, President of the National Federation of Independent Business, says, “I know Small Business Saturday isn’t just a gimmick. Small business drives our economy. We can’t have a strong economy unless our small businesses are doing well, and right now they are not. They are hurting.” In today’s troubled economy, small businesses need more customers and more sales, and that is what Small Business Saturday is all about.
You can pledge your support for Small Business Saturday on Facebook and learn more about the day’s activities here. And please try to get out and support a local small business on the 26th.