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Lamar Hunt: Sport’s Gentle Giant

In an era of over-the-top sports owners who make more headlines than their teams, Lamar Hunt (1932-2006) was known by most who knew him as a humble, down-to-earth man of exceptional character and thought, despite tremendous wealth and status. Lamar Hunt’s life was not as outwardly colorful (or tragic) as other members of his immediate […]

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Sporting KC

Sporting K.C.-What You Don't Know You're Missing

by Megan Johnson & Kelli Smith Let’s face it…it’s hard for MLS soccer teams to compete in the U.S. professional sports market. It almost always ranks well below the NFL, MLB, NBA, NHL and even NASCAR in terms of popularity and merchandising numbers. But what most MLS teams don’t lack in, including our very own […]

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graphic for published market segmentation article

Using Market Segmentation to Provide Better Public Library Services

Your library is leading the pack among libraries nationwide in the adoption of GIS technology to map out our market, communicate with our current customers and connect to potential cardholders. Our research into who is using the library, how they are using it and who isn’t using it was recently published in a library trade magazine. Read what was published about us by clicking into this post.

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