52 for 150: What’s So Special About Your Library’s Trade Card Collection?

It’s week 28 of our Kansas sesquicentennial video series and we’re taking a closer look at our Trade Card collection. Trade cards were an early form of advertising and marketing and have existed since the early 17th century. Made from paper, these handouts contained information about a business’s location and the goods it offered. They can also reveal the era’s cultural values. “During the height of popularity for the chromolithographic trade card, from 1880-1900, popular culture was an inspiration for many of the designs.”