- Author: Malcolm Gladwell
- Paperback: 279 pages
Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Published in 2000, 279 pages.
Description from book jacket
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