UNTHINKING: The Surprising Forces Behind What We Buy

UNTHINKING is Beckwith’s fifth marketing book and is the result of his lifelong fascination with one question: “What unique forces drive us to choose one product or service over another?” His research stems from thirty years of working with hundreds of businesses worldwide, including 24 Fortune 500 companies. Unlike other marketing experts, Beckwith eschews technical […]

Be Careful What You Share on Social Media Sites; It Could Cost you a Job

According to a recent survey commissioned by Careerbuilder.com and conducted by research firm Harris Interactive, almost half of the 2667 HR professionals surveyed use social networking sites to research job candidates, with an additional 11% planning to implement social media screening in the very near future.  According to the study,  “thirty-five percent of employers reported they […]

It Pays to Know the Difference Between Credit and Debit Cards

Bank-issued debit and credit cards are used every day, and have become common in shopping and paying bills. Credit cards were introduced in the 1950s, while debit cards came out in the mid-1970s. By 2006, there were more than 984 million bank-issued Visa and MasterCard credit and debit cards in the United States. Whereas debit […]

Celebrate Financial Planning Week October 3 – 9, 2011

October 3-9, 2011, marks the *Financial Planning Association’s  (FPA’s) tenth annual Financial Planning Week! Financial Planning Week is a celebration to help individuals discover the value of financial planning and make smart financial decisions to achieve life goals and dreams.  There are many topics to consider when thinking about a financial planning strategy, including the following: […]

After-Shock by Robert Reich: a Book Review

After-Shock – The Next Economy and America’s Future is the latest offering by former Labor Secretary Robert B. Reich.  Here, Reich reviews the recent recession and asserts his diagnosis that the cause of the current stagnant economy is that too much national income has gone to the rich in the last 40 years, which has induced the federal […]