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Small Business Saturday is this Weekend – November 26th

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Small Business Saturday – a national movement to drive shoppers to local merchants across the U.S – is this Saturday, November 26th. Sandwiched between Black Friday and Cyber Monday, it is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Small Business Saturday is about Main Street, […]

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Surviving Black Friday

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Every year on the Friday after Thanksgiving – known as Black Friday – millions of Americans hit the malls and big retail outlets in search of holiday shopping bargains. This year, nearly 138 million shoppers are expected to swarm retail stores the day after Thanksgiving — most of them lined up and ready to storm […]

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The 2020 Workplace – How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today

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The workplace of the future is being shaped by the convergence of two emerging trends – Web 2.0 and the emergence of the Millennial Generation in the workforce.  Web 2.0 is a collection of breakthrough social media technologies, while the Millennial Generation is made up of people born between 1977 and 1997. This generation of […]

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UNTHINKING: The Surprising Forces Behind What We Buy

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UNTHINKING is Beckwith’s fifth marketing book and is the result of his lifelong fascination with one question: “What unique forces drive us to choose one product or service over another?” His research stems from thirty years of working with hundreds of businesses worldwide, including 24 Fortune 500 companies. Unlike other marketing experts, Beckwith eschews technical […]

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Be Careful What You Share on Social Media Sites; It Could Cost you a Job

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According to a recent survey commissioned by Careerbuilder.com and conducted by research firm Harris Interactive, almost half of the 2667 HR professionals surveyed use social networking sites to research job candidates, with an additional 11% planning to implement social media screening in the very near future.  According to the study,  “thirty-five percent of employers reported they […]